Nora Hampel has been a research associate at the IWM since April 2022. Her research focuses on the acceptance of digital technologies and the user-centered design of technological innovations. The goal is to promote positive attitudes and reduce resistance among users. She combines psychological basic research with applied questions related to digital transformation. She completed her PhD in cooperation with Mercedes-Benz AG at the research campus ARENA2036.

Main research topics

• Acceptance of digital technologies
• Design and implementation of technological innovations (Change Management)
• Research on motivation and psychological needs
• Intervention research