Head of Lab

Prof. Dr. Markus Huff

Prof. Dr. Markus Huff

Portrait of Markus Huff

Head of the Perception and Action lab

Markus Huff has been Deputy Director of the IWM since 2025 and a member of the Executive Board of the "Medien in der Bildung” foundation. Since 2020, he has been the head of the Perception and Action lab at the IWM and W3 Professor of Applied Cognitive Psychology at the Eberhard Karls University Tübingen. At the Department of Psychology, he is the head of the research group Applied Cognitive Psychology.

Main research topics:

  • Narrative cognition as a basis for knowledge-based processes in digital environments
  • Science Communication in noisy (i.e., heterogeneous and polarized information environments)
  • Multimodal and psycholinguistic mechanisms in the interaction with AI-agents and robots

Prof. Dr. Markus Huff

Schleichstr. 6

72072 Tübingen

Room 6.620

+49 7071 979-215m.huff@iwm-tuebingen.de

Lab membership