Head of Lab
Prof. Dr. Sonja Utz
Prof. Dr. Sonja Utz
Sonja Utz has headed the Everyday Media lab since March 2022. From April 2013 to March 2022, she headed the Junior Research Group Social Media at the IWM. She has been Professor of Communication via Social Media at the Eberhard Karls University of Tübingen since April 2014. Together with her team, she investigates (incidental) knowledge processes in communication between people on social media as well as in the interaction of people with communicative AI.
Main research topics:
- Use of social media and communicative AI in professional settings
- Incidental and informal learning with social media
- Credibility of communicative AI
- Algorithm acceptance
Prof. Dr. Sonja Utz
Schleichstr. 6
72072 Tübingen
Room 6.606
+49 7071 979-308s.utz@iwm-tuebingen.de
